45 | From Fertility Journey to Business Coach: Why Your Life Story Is Your Best Marketing Strategy

Hi Friend!

Day 15 of Slow Burn is here. LOL I say it wrong the rest of the way 😅 Bear with me! 

Yesterday I didn’t overthink strategy.
I didn’t try to prove my authority.
I didn’t map out some masterclass level content plan.

I just shared what was true.

I shared a memory from Christmas 2023. A baby blanket under the tree after four years of trying to conceive. PCOS. Negative pregnancy tests. 100 day cycles. Silence. Private prayers.

Two months later, two pink lines.

And this year, my daughter was here.

At first glance, that story feels separate from business.
Fertility feels different than marketing and visibility.
Motherhood feels different than positioning.
But it’s not.

Because the woman who trusted her intuition when the math didn’t math…
is the same woman building a business when the math doesn’t math.

The woman who held a vision no one else could see…
is the same woman leading clients who also feel called to something bigger.

Your life is not separate from your brand.
Your personal story is not irrelevant to your authority.
The moments that shaped you are the very things that build trust, connection, and magnetism in your business.

And most of the time you’re the only one questioning whether it “fits.”

See you inside,

Mari

⸻

Today’s Burn:

What is true for you today?

What memory, moment, or person is on your mind?

How did that shape the leader, coach, creator, business owner or parent you are now?

Share it.
Let it connect.
Stop separating your life from your marketing.

XOXO

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